CarzBazzar — turning ad spend into a nationwide car-buying engine
A used-car marketplace that buys directly from customers and sells through dealer auctions. Growth depended on one thing: a predictable flow of sellers in every city, at a cost per car that protected margin.
Challenge
Lead volume was inconsistent across cities and cost per acquired car moved unpredictably with every new market opened.
Strategy
City-level campaign architecture, offer-led creative testing, and a lead-to-inspection funnel measured end to end rather than at the click.
Execution
Meta and Google campaigns, CRM-connected lead routing, WhatsApp follow-up automation and daily funnel reporting to the operations team.
